iBlin, Sausage.ru and Ёmobile

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I have noticed a certain pattern in naming products.

The first observation is that by adding a symbol "Ъ", (hard sign) - which was used in the old days in Russia - certainly creates an image of "still in business since the old days".

Adding the russian symbol "Ъ" (see link)

 

Source: Newspaper КоммерсантЪ/Kommersant; Shoe shop - ОбувѢ/Shoe shop; ЧайкофЪ/Chaikof; Ложкаревъ/Logkarev; Пушкинъ/Pushkin

Secondly, you can find many name examples where English language is used or mixed with Russian language. The reason behind it is  to make the product more appealing, "in-tune", with the modern and young generation. 

Mixing Russian language with English

Beer.Ka; iБлин/iPancake; Sausage.ru

Interestingly, iБлин/iPancake ads are surprisingly similar to iPod ads (see link), by Apple. 

Thirdly, the use of adding "i" in front of the brand and ending with OFF

Source: iGlobe.ru, iRobot, i-Travel.ru

Source: Kolbasoff, Opohmeloff, Myasoff, Smirnoff, Tinkoff, Natyagnoff

Finally, the use of  "Ё" (see link) (pronounced as "Yo"). 

For example,  the brand  Ёmobile sounds like saying  "Your mobile."

According to this (see link) practice of starting a word with a nonstandard letter is similar to brands that starts with i (for example, iPod, iTunes).

More info about Ёmobile/Your-mobile, translated from Google in English can be found here 
(see link)