History recreation by Parfenov

Tweet

Image source

I like Leonid Parfenov's Russian historical project - Kakie nashi godi. I adore his style and creativity. He is showing the Russian history - good and bad, showing how Russian people adapt, what problems they were facing. 

His recent historical project - Kakie nashi godi is very popular now, each seria dedicated to a year or decade of a Soviet/Russian history.

Leonid Gennadievich Parfenov 

(Russian: Леонид Геннадьевич Парфёнов) is a Russian news anchor, journalist and an author of some popular TV shows. From December 3, 2004 until December 20, 2007 he was an Editor-in-Chief of the Russian edition of Newsweek. (Source). 

Image Source

The other Parfenov's historical project was a collection of TV series called Namedni.

"Namedni 1961-2003: Our Era"/"Наме́дни 1961—2003: Наша Эра" Documentary television series on the history of the USSR and Russia in the second half of the XX century, the NTV channel. Author and presenter - Leonid Parfenov. Each episode is dedicated to the events, people and events in the Soviet Union (1992 - Russia) in 1961-2003. The series were later released on VHSi DVD. 

Image source

If you speak Russian, here you can watch all the series of Namedni by Parfenov.

Plombir & Ice-Cream Nostalgia

Tweet

When I am thinking about Russian ice-cream, the first names that comes to mind are Plombir and Eskimo

Plombir as it was during soviet times

Image Source and this

Today the closest one to the original is "Plombir" by Pure line as seen in the first picture below. The other plombirs in the pictures below are sold today.

According to wiki, Plombir (Пломбир) originally came from France and the Russian version of "Plombir" is slightly different from the  French version.

Source: Utkonos, Tan-ayran, Rusholod, Kraistorg, Store checks

Another example of Today Soviet ice cream nostalgia is to use Soviet cartoon characters, such as the cat named Matroskin and the polar bear named Umka.

Source: Store checks 
Cat Matroskin (soviet cartoon hero), watch this video

Umka, polar bear (soviet cartoon hero), watch this video

Here is an example of an Ice-cream ad during Soviet times

Image Source

Another marketing strategy is recreating the feel of  Soviet ice-cream by making a brand name with  the word "Kopeek"

Ice-cream in Soviet times was always priced by the number of kopeeks and  the price was stable.

Nowadays, you can buy brands named as "7 Kopeek", "11 Kopeek", "20 Kopeek", "28 Kopeek" 48 Kopeek".

Source: 7 kop, 11 kop, 20 kop, 28 kop, 48 kop

For Example, a Nestle Ice-cream ad today

The  Brand "48 kopeek" from Nestle, plays on nostalgia from childhood times (message "as in childchood").

In this ad: a happy couple remembers their best childhood days when they enjoyed ice-cream. Since that time there have been a lot of changes but ice-cream "48 kopeek" remains even more tasty than from childhood times. This ad brings up warm memories from the Soviet childhood - Rabbit-boy suit, Snow-flake suit, soviet film (Усатый нянь/Mustached nanny, 1977) and old friendships

I'd love to get any comments you may have