Marketing observations in Russia: Moscow

Showing posts with label Moscow. Show all posts

16 May 2013

Top Moscow's Russian Chocolate Shops

Chocolatier

5 Schyolkovskoe Shosse, (926) 616 7961, m. Cherkizovskaya, open daily 10 am-8 pm, chocolatier.ru

Only three years old, Chocolatier has earned a reputation as one of Moscow’s best artisanal chocolate makers. Its shop sells handmade chocolate, as well as molds, thermometers, mixers and other equipment, and also hosts master classes.

Confael

12 Nikitsky Bulvar, bldg. 3, (495) 690 5617, m. Arbatskaya, open weekdays 10 am-10 pm, Sat. and Sun. 10 am-12 midnight, confael.ru

Confael produces a wide array of high-end truffl es and chocolates, including chocolate sculptures made to order. Chocoholics can sample desserts including chocolate fondue with vanilla souffl e at the boutique’s adjoining cafe.

Confectionary

22 Ul. Pyatnitskaya, (495) 951 3764, m. Tretyakovskaya, open weekdays 9 am-8 pm, Sat. 10 am-6 pm, closed Sun.

This small, old-fashioned shop weighs out bags of all the most popular mass-produced candy from Krasny Oktyabr and other factories, such as Romashki, Belochka and Maska.

Korkunov

13/16 Bolshaya Lubyanka, bldg. 1, (495) 625 6411, open daily 10 am-8 pm, korkunov.ru

Founded in 1999 by businessman Andrei Korkunov, the Korkunov company was purchased by Wrigley in 2007. Though Korkunov’s massproduced bars can be found all over Russia, it sells handmade chocolates exclusively at its Moscow boutique.

Rot Front

13/15 Novokuznetsky Per., (495) 959 2951, m. Novokuznetskaya, open daily 8 am-8 pm, Sun. 9 am-5 pm

Russia’s oldest chocolate factory, famous for popular candies such as Krasnaya Shapochka, maintains a shop near Paveletskaya where you’ll fi nd all its signature caramels, chocolates, waffl e cakes and halvah.

Source: http://themoscownews.com/arts/20120326/189563834.html
Image Source: http://www.chocolatecakeblog.com/chocolate-cake-2/chocolate-russian-doll-cakes

20 Mar 2011

Russia: A Journey with Jonathan Dimbleby

In order to understand how to market to Russians, you need to get a cultural understanding of Russia. Russia is very diverse and multicultural. Russia is not Moscow and Moscow is not Russia. Russia is its people and people have different faces in Russia.

This is a very good DVD about Russia that covers many Russian cities and explores Russian lifestyle. It was very interesting to see how Russian cities are that far away from Moscow and St. Petersburg, however, this DVD doesn't cover Southern part of Russia, which is very different from the rest of Russian cities. Overall, this DVD can be a short introduction to the Russian culture.

"In television's first comprehensive journey through the vast and varied landscapes of Russia, the resourceful Jonathan Dimbleby makes an epic journey from one end to the other, killing cliches and revelling in the unpredictable. Across nine time zones and through all extremes of weather, he seeks out the people of this strange and extraordinary land. From the Arctic Circle where the summer sun never sets to the subzero wastes of Siberia, from white witches to hirsute masseurs, from oil wells to shamans, Dimbleby's journey by boat, train, truck and foot is heart-warming, entertaining and compelling. From outside, Russia is both forbidding and enticing. Inside it becomes an exhilarating adventure," Source, (c) Image source (see link).