tag:blogger.com,1999:blog-1773032079244691799.post5028098202109997304..comments2023-09-29T01:22:09.442-07:00Comments on Marketing observations in Russia: English Language InfluenceIrahttp://www.blogger.com/profile/18171148137642169685noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1773032079244691799.post-42202206826432563482011-03-09T06:59:09.622-08:002011-03-09T06:59:09.622-08:00English language has some advantages over Russian ...English language has some advantages over Russian language. English has short and clear words rather than the longer Russian versions.<br /><br />For those people who can speak some English - when she/he uses a mix of Russian and English words - the use of English perceived as 'Cool'. Similarly in products naming - Russian consumer will trust foreign names more than Russian named brands. That's why we like the word" Elite" as well ;) The issue here is the perception of trust and quality of the product. <br /><br />In terms of Russian language regulations there is no formal Academy that tries to eliminate the use of English words.Irahttps://www.blogger.com/profile/18171148137642169685noreply@blogger.comtag:blogger.com,1999:blog-1773032079244691799.post-21259457677155904142011-03-08T04:22:26.249-08:002011-03-08T04:22:26.249-08:00Interesting and very true of many other languages....Interesting and very true of many other languages. I wonder how these language changes are viewed in Russia - is there any backlash against 'modernising' and in fact 'anglicising' the language in this way, like there is in France?Victoriahttp://www.civicuk.comnoreply@blogger.com